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Businesses need to deliver on the Facebook promise [Sunday Telegraph (UK)]

(Sunday Telegraph (UK) Via Acquire Media NewsEdge) Businesses need to deliver on the Facebook promise ; Small local companies are going to be the real winners with the site's new Place Deals marketing tool - but they must be savvy enough to get in on the act quickly THINK TANK Business delivery, advertising, management, technology This week I have visited, or "checked in", to Selfridges, my local cinema and a beauty parlour - all via Facebook Places on my mobile phone.

What do I have to show for it?

This week we have been looking at ways in which small businesses can use the social media tools that exist to build their brand, engage their customers and learn about their brand, market and competitors. It is as important for small businesses as it is for large brands to build a social media strategy. And there are many different ways that you can start to use social media to get these benefits.

And social media strategy should be based on what your brand is looking to achieve.