Google Local (Maps) and Places
- 40% of all online searches have local intent.
- 82% of people using local search sites followed up with an offline action. e.g; in-store visit, phone call (according to - TMP Directional Marketing)
- 89% of consumers making in-store purchases in key categories have conducted research online (according to - BIGResearch)
- Internet influenced as much as 500 billion in offline purchases in 2007 (according to - eMarketer)
When was the last time you used the yellow pages?
Do you tend to do your "yellow page" searches on Google, Bing or Yahoo now?
Ever since the arrival of the internet, the physical “yellow pages” have been struggling to survive. Disappointed yellow page advertisers have certainly noticed the loss of leads compared to what they used to get, (which was still not a great deal compared to what is available using the Internet). They are dying off as more people use the internet search engines to search for local goods and services.
Brand new research reveals that 40 percent of ALL web searches have a LOCAL INTENTmeaning a search for goods or services within a named location i.e Accountant/Plumber/Roofer in “your Town”.
Google, Bing and Yahoo have been hard at work developing their "local search directories" which are ULTRA convenient for searchers to use right from a computer or increasingly from a mobile phone.
Still need more convincing?
What having your local map listing "Optimized" Can Do for a Business:
Optimized local map listings look MORE IMPRESSIVE to potential customers than un-optimized (plain looking, boring, and uninformative) map listings that will tend to get ignored or overlooked.
Optimized local map listings are MORE CONVENIENT for web visitors who can find the information they are looking for easily - which of course, makes it easier for them to call or visit you!
Optimized local map listings will begin to have more positive reviews than un-optimized listings because businesses that optimize their listings have a PLAN to continuously improve their listing. Our customers know the importance of asking for their customers to submit positive reviews for them. And if they forget we remind them!
Optimized local map listings GUARANTEE your business information is correct and being kept up to date. Un-optomized, unattended map listings begin to get old and unhelpful - a lot faster than you think.
Getting DIRECTIONS to your business on the ultra popular "Google Maps" has never looked better for your business.
Based on our experience Optimized local map listings are MORE VISIBLE (found easier) and more compelling within the local maps than un-optimized listings. Visible listings result in more visits and ultimately more all-important website clicks and then "offline actions" (phone calls, in-store visits, emails) in other words more business vs. un-optimized listings.
